Insights
Using paper in an increasingly digital world may feel counterintuitive, but printed communication involves more senses and engages the recipient. Using paper today can be seen as generous, taking the time and effort to print and distribute your communication. So never underestimate the tactile aspect to your message.
Customer stories
Atwood's sequel on Holmen BOOK
Video from the printing of BOOKER Prize winner ‘The Testaments’, by Margaret Atwood.
See printing in actionTRND for high-end magazines
With its distinguishing rough surface, Holmen TRND stands out on the international magazine arena.
Read the full storyElton John magic on Holmen BOOK
An interesting life needs excellent readability. Holmen BOOK was the paper used in Sir Elton John's self-biography ‘Me’.
Read about co-workingDesign magazine Slanted chooses Holmen’s paper
When the high-end international magazine Slanted chooses its insert and cover, only the best is good enough. Slanted is renowned for its high-quality printing, finishing and binding, not to mention its interesting paper choices. This makes it a perfect match for Holmen Paper and Iggesund’s innovative products.
A feel for designThe sky is the limit for lightweight magazines
Inflight magazines have long been an essential part of a flight. The trend is now moving towards lightweight magazine paper to help lower fuel costs and carbon emissions. We take a look at how this trend has taken off.
Come fly with usTravelling in time with books
The ability to travel in time has been a dream for man throughout the ages. So far, at least to our knowledge, we have not managed to do it physically. But by using the magic of words, it’s an entirely different scenario. You can go anywhere, anytime.
Let's go travellingWhen art and paper go hand in hand
When launching or redesigning a magazine, one of the aspects that you need to consider is the choice of paper.
How Dailé did itMagazines choose paper banding
News UK are about to abandon the last plastic polybag wrapping of their magazines and replace it with recyclable paper bands.
Read about their choiceIncreased response on catalogues
According to recent research published by Harvard Business Review, catalogues prove their effect on ROI.
Read about response ratesPaper inspiration
Book publishing boom
New records in book sales were reported from the UK for the first weeks of September.
Read about the book marketInfluencers - a matter of trust
The shots posted by influencers on Instagram tend to present a filtered world with no blemishes. Trendy designer clothes, perfect beach shots and buff bodies. In other words, a life coveted by many audiences and a setting that many advertisers want to be visible in. But there are downsides.
Tell me moreFrom directory to luxury
Catalogues. They started off as pure product directories, but what is their status today?
Read moreCreating engagement with direct mail
“Direct mail is an obsolete way of communicating with your customers.” Or is it? According to Kantar Sifo, one of the world’s leading data, insight and consultancy companies, this is by no means true. In a survey looking at the Swedish attitudes to direct advertising they concluded that it actually channels both online and offline purchasing. And the results of a UK survey by the Royal Mail points in the exact same direction.
let's communicateLetting the f1gures do the talking
For decades research firms have failed in providing sufficient data on reading habits in both analogue and digital formats and on multiple devices. The new media research firm PAMCo was launched in 2018, and its data have made it easier than ever for newspapers and magazines to increase their advertising revenue.
Crunching numbersThe quest for the next literary star
Many would-be authors dream of becoming the next J.K. Rowling, the author of the immensely popular Harry Potter books. Her life is the classic rags to riches tale, yet only a select few are likely to follow in her footsteps. To have even the remotest chance of getting published today, you must first pass through the eye of the literary agent’s needle.
Who's next?People who read at bedtime sleep better
We love printed books, for obvious reasons, but there is more to it. In a changing world, the written word can be a true game changer.
Read the full storyThe die is cast
There is a lot of talk about digitalization and digital solutions, and what it does to our brains. Studies show that when online is the new normal, people actually turn to analogue solutions for recreation and inspiration. Books and magazines are excellent examples of this, and now the turn has come to boardgames.
Roll the diceFrom magazine to brand
How do magazine publishers keep their magazines relevant and maintain the interest of their target groups?
Here's howHow to buy paper
There are so many ways to buy paper, and so many things to consider when doing it. Here are some of the aspects that you need to keep in mind when buying paper.
Buying paper for books
As a leading supplier of paper for books, we like to make the life of readers and book paper buyers easier.
Buying paper for booksPaper for magazines
Read about the quality aspects you need to consider when deciding which paper grade that will make your magazine pop.
Paper for magazinesPaper for catalogues and direct marketing
Here's how to buy paper for your important large-volume printed solutions.
Paper for catalogues and direct marketing